What's the point of marketing at all? And why do you need marketing if you have BD/sales? It's really all about inbound vs outbound selling Marketing = Inbound ➡️ This is when customers/users come to you. They sign up for a trial, DM someone directly, ask a question on Discord, etc. These leads are WARM because they're already interested in your product ☀ Sales = Outbound ⬅️ This is where your team makes the first move. Cold DMs, emails, networking etc. scales faster than marketing does but it's tougher because the leads are COLD ❄️ Most of the cold emails/DMs won't be answered if your BDs don't have a strong enough relationship with all the potential partners/clients you're interested in. ﹗And this is why you need marketing. Those warm inbound leads don’t just appear. Marketing’s behind it—think ads, webinars, or campaigns that get people aware of your product and ready to talk. Sales closes the deal. This is not just for B2B products. If you're retail-oriented, you need marketing even more. And if you have a product that other builders can use or protocols can integrate, marketing is needed to make sure your brand is known and your BD's cold outreach is not ignored all the time. ⇢ Inbound (marketing) takes time to show results but brings you way better leads, because it filters the users/customers already interested in you. ⇢ Outbound (sales/BD) is faster but harder. You need both to make your business thrive. Marketing gets the right people in the door, and sales makes sure they stay.