In the past few years, we have been overly focused on building infrastructure and PVP, everything revolving around "financial gamification." But in this round of altcoin season, we see that this narrative has hit a bottleneck: liquidity is no longer increasing, Ponzi schemes are unsustainable, and creativity is starting to stagnate. But there is one signal that is becoming stronger: people are starting to consume on-chain. It's not about "completing tasks for money," but rather about creating memes, buying coins, generating NFTs, expressing emotions, and voting to support their favorite projects or communities. This is the embryonic form of consumer behavior and the manifestation of emotional value. Base3, which I have been participating in and following for a long time, happens to be a set of products that align with this rhythm. It is not about "creating a product," but rather building a complete consumption path from Web2 to on-chain. The problem it addresses is something I have been pondering since I started in this industry: When the chain really starts to mainstream, who can catch these real users? And the solution that B3 provides is not to educate users on how to use wallets, nor to make users study chain names and transaction fees, but to create an "effortless" onboarding path: - Apple Pay / credit card direct deposits (Anyspend) - Support for cross-chain payments and purchases - One-click token issuance (Bond Launchpad) - Natural language NFT generation (Spawn) - A fully visual interactive entry point for the ecosystem (B3 Explorer) Each tool is not a demo but a product that is already live and can be directly experienced. It is not solving the problems of old users in the crypto space, but rather focusing on "allowing those who do not know how to use wallets to participate on-chain." I believe this is a more constructive direction. The underlying logic of these products all revolves around $B3 to form a value loop: - All ecosystem products are powered by $B3 - All transaction fees and usage behaviors will repurchase $B3 - B3 will also publicly disclose the treasury wallet, and all income will be visible on-chain This model is not driven by expectations but is constituted by real transactions and usage behaviors. This is what I call the embryonic form of "real consumption." If you are also paying attention to consumers, or are working in areas related to culture, social interaction, and on-chain experiences, I recommend seriously studying B3's products and rhythm. It does not seem to be created just to ride this bull market; it feels more like an operating system prepared for the next real user cycle. It is worth a thorough study by all builders and investors focused on consumers and mass adoption.