A mis-hire at CRO / VPS is a triple-death spiral: - Great folks leave - Momentum slows - Hiring the right one now is much, much harder And then you're in a really tough spot. It was hard enough to hire growing say 70%. Now, 12-18 months later after a mis-hire, you're growing 40%. Now finding the right person is so much harder. And you've lost all that time. And many of the top reps ... left.