Research has shown that Uber drivers are 2x more likely to cancel a ride if the passenger’s name is one used predominantly by African Americans. But this new preprint shows that type of discrimination can be eliminated fairly easily! Within the standard Uber app, drivers see only the passenger’s rating before accepting a ride. Once they accept the ride, they see the name of the passenger. However, if you simply increase the size of the font of the rider's rating to draw attention to the quality of the passenger you basically eliminate this form of discrimination. Fascinating!