Aztec marketing team sets aside time to share what we know with the community whenever given the opportunity We’re incredibly lucky to be supported by our founders and team in this Similar to sharing what you’re working on if you’re technical, this is so important for personal growth and the maturation of our industry Sharing knowledge is critical in emergent fields
House of ZK
House of ZK7.8. klo 21.54
Here’s one for the ZK marketeers. You don’t get many shots at the spotlight - here’s how to own yours. At the recent House of ZK San Francisco event, @KelseyRuiz_, Head of Comms at @aztecnetwork, broke down the real mechanics of go-to-market PR in crypto - covering everything from narrative design and media targeting to timing your announcements for maximum impact. Drawing on more than a decade of PR experience across Ethereum Classic, @cosmos, @Consensys, and Aztec, Kelsey shared a tactical playbook for founders and teams: how to align PR with product milestones, increase media pickup rates, navigate market sentiment shifts, and measure ROI beyond vanity metrics. Whether you’re launching a testnet, mainnet, or feature update, this session reveals how to capture attention when it matters most. Also available on YouTube:
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