Here’s one for the ZK marketeers. You don’t get many shots at the spotlight - here’s how to own yours. At the recent House of ZK San Francisco event, @KelseyRuiz_, Head of Comms at @aztecnetwork, broke down the real mechanics of go-to-market PR in crypto - covering everything from narrative design and media targeting to timing your announcements for maximum impact. Drawing on more than a decade of PR experience across Ethereum Classic, @cosmos, @Consensys, and Aztec, Kelsey shared a tactical playbook for founders and teams: how to align PR with product milestones, increase media pickup rates, navigate market sentiment shifts, and measure ROI beyond vanity metrics. Whether you’re launching a testnet, mainnet, or feature update, this session reveals how to capture attention when it matters most. Also available on YouTube: