Zora’s latest pivot turning every creator profile into a token is one of the boldest attempts yet to financialize internet identity. Every user now launches with their own coin. Every post becomes a token with a 1 billion supply. Creators receive 10 million coins automatically. But while the mechanics are innovative, the results are underwhelming. Despite a brief spike in trader activity, very few creator tokens have retained attention. Most experience a flash of volume and then fade, with no community or utility to sustain them. The recent uptick in activity did drive a temporary bump in protocol fees, but even at its height, Zora’s fee generation trails far behind ecosystems like Solana, where memecoins and creator-led tokens are actually trading at scale. @zora's infrastructure is clearly designed for virality, but virality alone doesn’t build cultural gravity. Without creators who can maintain attention and token communities that persist beyond launch day, the platform risks becoming a farm for speculative noise rather than a foundation for meaningful creator economies. It’s early - but if Zora can’t retain value around creator tokens, others will run away with the race.