I'm beyond bullish here. David is revered in the toy/IP industry for his strategies on Asian incubation and how to properly become a piece of culture. You do it right in Japan and Korea, you raise eyeballs with distributors in NYC, LA, America, Europe. This phenomenon is even more true with the surge of Popmart, Miniso and UNIQLO globally. Japan, Korea and China are dictating what's cool. Dave is a proven thought leader in the IP space & industry, and has scaled his strategies successfully time and time again. And he cares, a lot, about brand and it's meaning for consumers. For the last two years, he's been a secret mentor to me on the side, always cheering us on from the sidelines. The fact that he could now dedicate his time to the rise of Claynos is an opportunity we could not pass up. His co-sign is a huge signal for distributors and toyco execs. But it's not just about that. It's about Claynosaurz transcending into culture, for real--the right way and with proven plays. Dave predicted Popmart, and the rise of Labubu & lifestyle plays like Uniqlo before most did. Partly a strategy he helped develop. He's the premiere mind in how to break into that market, and through that, the rest of the world. Slow at first, then all at once. The right kind of small becomes gigantic. Asia, here we come.