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DAVID HORVATH
Co-creator of Uglydoll, Nick Jr's Bossy Bear, Sony's Uverchan, and Littlebony on NHK.
We’ve been making blind box since 2003 and have sold millions of units. When blind box is up it’s up, but it’s a wave and a useful supplement to a much larger opportunity which has been predominantly in Japan for decades and has now arrived and is hitting the US and Europe in a way no one‘s ever seen.
Web 3 is focused on specific mechanisms and tools of the trade, so hopefully this interest will lead to a realization of the much bigger picture.
Pokemon TCG has plateaued after a nice ride upwards, and is now settling back down to its previous trajectory, the real growth being in “products”. I encourage looking into what “products” means and where that’s headed, and I would say look closer at the Snoopy model because that’s actually what’s happening (but that will confuse many as they understand Snoopy to be “cute” vs the actual strategy and how to respond to what’s actually happening.)
I applaud the gambling articles because it’s from an enthusiastic desire to find some new aha moment solution.
But this is something much bigger, and we do have Labubu to thank for expediting what was already unfolding … as they have helped change the minds of one major bottleneck keeping that growth slow and in question… especially in the United States, although I mostly thank Miniso and Uniqlo for leading that wake up call for those here who were still sleeping in the legacy world.
Everyone’s heart is in the right place… collectively one can sense a desire to leave the nest and fly. I would caution looking to drive thru meal toy promotions, or even more “big things”, as we’ve already seen how that plays out. It simply doesn’t move the needle.
The good news is there’s definitely a desire to move beyond that now.
I’ve been down versions of this path many times and the road is newly paved like I’ve never seen it… ill be guiding Claynoz through, navigating and propelling properly as this effort joins a much larger one.
Which means I likely won’t have much time to speak on this more.
Turns out the right small really is huge.
GM. 🦕
9,58K
I just caught this! had my head down busy in the excitement of working with this incredible brand, means the world, we’ve gone back-and-forth for the longest time discussing the fabric of character IP, what a brilliant team this is. 🤝🦕
29.7.2025
I'm beyond bullish here. David is revered in the toy/IP industry for his strategies on Asian incubation and how to properly become a piece of culture.
You do it right in Japan and Korea, you raise eyeballs with distributors in NYC, LA, America, Europe. This phenomenon is even more true with the surge of Popmart, Miniso and UNIQLO globally. Japan, Korea and China are dictating what's cool.
Dave is a proven thought leader in the IP space & industry, and has scaled his strategies successfully time and time again. And he cares, a lot, about brand and it's meaning for consumers.
For the last two years, he's been a secret mentor to me on the side, always cheering us on from the sidelines. The fact that he could now dedicate his time to the rise of Claynos is an opportunity we could not pass up. His co-sign is a huge signal for distributors and toyco execs. But it's not just about that. It's about Claynosaurz transcending into culture, for real--the right way and with proven plays.
Dave predicted Popmart, and the rise of Labubu & lifestyle plays like Uniqlo before most did. Partly a strategy he helped develop. He's the premiere mind in how to break into that market, and through that, the rest of the world. Slow at first, then all at once. The right kind of small becomes gigantic.
Asia, here we come.
3,2K
A longtime admirer of both the Claynosaurz brand and the brilliant team behind it, this truly means the world. As Sun-Min takes on more of Uglydoll during a major global shift in character brands, my drive to help Web3 win took over… it’s simply time to go Clayhistorical!
29.7.2025
I'm beyond bullish here. David is revered in the toy/IP industry for his strategies on Asian incubation and how to properly become a piece of culture.
You do it right in Japan and Korea, you raise eyeballs with distributors in NYC, LA, America, Europe. This phenomenon is even more true with the surge of Popmart, Miniso and UNIQLO globally. Japan, Korea and China are dictating what's cool.
Dave is a proven thought leader in the IP space & industry, and has scaled his strategies successfully time and time again. And he cares, a lot, about brand and it's meaning for consumers.
For the last two years, he's been a secret mentor to me on the side, always cheering us on from the sidelines. The fact that he could now dedicate his time to the rise of Claynos is an opportunity we could not pass up. His co-sign is a huge signal for distributors and toyco execs. But it's not just about that. It's about Claynosaurz transcending into culture, for real--the right way and with proven plays.
Dave predicted Popmart, and the rise of Labubu & lifestyle plays like Uniqlo before most did. Partly a strategy he helped develop. He's the premiere mind in how to break into that market, and through that, the rest of the world. Slow at first, then all at once. The right kind of small becomes gigantic.
Asia, here we come.
10,15K
Insanely overjoyed to join Claynosaurz as Brand Management & Consumer Product Growth, Asia! A brilliant property built by a wildly talented team… I’ve long dreamed of bringing Web3 to the wider world, and Claynoz is the ultimate entry point. Can’t wait for what’s ahead! 🦖🦕
29.7.2025
We’re excited to announce that David Horvath has joined Claynosaurz as Brand Management & Consumer Product Growth, Asia!
UglyDoll, co-founded by @davidzhorvath, is one of the most commercially successful designer toy brands in the world, earning global acclaim & fandom through the years.
Horvath is a leader in the IP scaling space, having executively produced worldwide recognized shows such as UglyDoll, Nickelodeon Jr.’s Bossy Bear, Sony’s Uverchan, and NHK Japan’s LittleBony.
David brings a wealth of knowledge & experience in Asian markets and is a master of long-term product strategies & retail activation, with a focus on specialty distributors that make brands culturally relevant in Japan & Korea, and by extension the rest of the world.
He’s worked closely with brands like: Sony Music Japan, Sony Creative, FewMany, Takara Tomy Arts, Medicom Toy, Coca-Cola Japan, Sun Arrow, Toy2R Hong Kong, Starluxe Korea, Hyundai Korea, MoMa Tokyo, Hasbro USA, Japan & Korea.
With years of experience understanding Asian IP incubation, but also a deep understanding of Web3 IP, we couldn’t be more excited for this new chapter in the Claynoverse!
17,23K
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