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Treasury companies aside, there are now 5 American public companies that have majority / material revenue derived from crypto: Coinbase Robinhood Block Circle Bullish More soon.

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Hard to unsee the future once I see it here on Farcaster

"People should adopt this [thing I have an economic interest in] for [reasons that support said thing but are not rooted in rational, selfish economic behavior]" -- [guy with economic interest in said thing]

Thoughts on consumer crypto onboarding 1. Most consumers spend their free time on mobile, not desktop. 2. Most consumers prefer native apps over PWAs. 3. Most consumers do not have a pre-existing wallet. 4. Mobile deeplinks between apps are unreliable, especially on iOS. 5. Adding choices in onboarding flows reduces conversion. 6. World-class Web2 consumer apps typically onboard with a phone number, sometimes an email address. 7. If your core UX requires seamless onchain interactions, forcing users to switch to another app for each transaction—or expecting them to maintain spend permissions—will push most people back to Web2. 8. Consumers don’t care about standards; they care whether the app is entertaining, interesting, or solves an immediate problem. They’ll set up a new wallet/identity if it delivers on one of those. 9. To serve power users who want to bring their own wallet, build your app on an open protocol/data/API so others can create clients for them.

"Every company is launching a chain." 1. Blockspace is now abundant 2. Consumers willing to trade decentralization for super cheap / fast blockspace (with ability to exit via bridging). 3. Wallets are making cross-chain UX something consumers don't have to think about. 4. Selling blockspace is a good business if you can get scale. 5. So companies with distribution will want to launch blockchains (L1 vs. L2 matters less if they have the distribution). 6. Hard part is getting developers to build on it -- but if you have distribution to consumers / businesses with your existing platform, developers will show up. 7. Liquidity is a scale effect, not a network effect, i.e. more liquidity means better prices, but liquidity is more mercenary / portable. 8. Same applies to stablecoins.

Why @dwr and @varunsrin made an explicit choice to not lean into politics with @farcaster_xyz:

.@dwr and @varunsrin on how they launched @farcaster_xyz and got their first few users:

Solana speed. Farcaster vibes. Ready to bridge your world? Create, play, earn, & grow your social capital in Town Square.