Moni believes that what needs to be demystified is not the "head of the car and KOLs," but a deeper issue: most people are unaware that, from the perspective of the dissemination chain, Twitter has always been the tail end of information. A classic MeMe closed loop looks like this: 1. Offline organization: The dealer and project parties organize, plan the narrative, allocate nodes, and assign tasks to each person. 2. Initial warming up: KOL institutions start looking for people to do small-scale placements, choosing their own to "create god KOLs," while simultaneously raising the success rate of "artificial KOL" calls for future groundwork. 3. On-chain activity: The "smart money and dealer front" controlled by the dealer begins to buy up, trading frequency skyrockets; gmgn and Axiom sweep the chain, signaling unusual activity. 4. Chain sweep reporting: P little generals release on-chain screenshots and address analyses in core groups, forming "technical endorsements." 5. Narrative solidification: The narrative and on-chain data are mutually causal, retail investor confidence instantly surges, and they begin to actively disseminate. 6. Full explosion: Meme sentiment ignites Twitter, traffic + chips gather at high positions. 7. Dealer withdraws: The great retreat. Most of us are always positioned in the latter half of the "full explosion," and even within this "explosion period," there are actually levels: 【Organizing institutions → Private group rental dissemination → Semi-core group activation → Head P little generals without background discover → Small group dissemination → TG spread → Twitter dissemination → Emotional overflow】 Each step has a strict hierarchical order. And you might only start "TG spreading" from step 5; only start to "believe" from step 6's "Twitter dissemination"; and only "finally make up your mind to get on board" at step 7's "emotional overflow"—just in time, providing a liquidity exit for others. This isn't your fault; it's just that you've never been at the front end of the dissemination chain. Of course, being at the tail end of the dissemination chain can be profitable, but you must understand: the money we can make at the tail end is actually "deliberately left by those above." Earning at the tail end = Favorable emotions + Liquidity connection + Lucky positioning. Many times: KOL calls ≠ He got in early ≠ He sees accurately. On the contrary, his call might just be because he knows the narrative has reached the tail end and needs a "voice outlet"; he doesn't want to take you on board; he wants to "arrange you behind him when he offloads," it's that simple. Moreover, from the above meme closed-loop logic, you can also see that KOL's research ability is not the only criterion for judgment, because they do not rely on "research" to establish themselves in the entire dissemination chain, but on the following three things: 1. Verbal ability > Research ability Most KOLs do not need to truly "understand" the project or on-chain logic; they just need to be able to write provocative text and have a decent number of real fans and good traffic. KOLs do not need to mine; they just need to broadcast, which is enough to complete their "task" in the dissemination chain. 2. Value of dissemination nodes > Value of information judgment Many people mistakenly believe that the core of KOLs is judgment; in fact, KOLs are just traffic transmitters: It is their "node position" that gives them influence, not their judgment that creates value. The task of KOLs is not to "discover opportunities" but to help the dealer's narrative penetrate more people, creating a collective illusion of consensus. 3. Narrative alignment > Investment success rate Many times, project parties, dealers, and FNF need someone to stand up and back the narrative; the role of KOLs is to "play the believer." Whether they call or tweet, how they do it, is not actually based on research, but on timing and division of labor— You post, I offload; you create the image, I respond; you call the market, I provide the volume, so whether they really understand is not important. What matters is: can they shout the right words when it's their turn to step in? Conversely, you will understand: Those who truly have research ability often do not want to be KOLs; those who truly have alpha also do not want to review or tell stories. And what you see, like Moni, as "understanding brothers," is often just that they haven't received the broad support yet and are still slaves to traffic.