InfoFi is the laziest approach to marketing ever, and that’s why it had huge success. Teams are looking for an easy solution and numbers, and they get those numbers, but where’s the ROI? Apparently, incentivizing humans to act like bots, spamming stuff for an army of bots that aren’t buying anything, is not working.😅 You need good marketers or good agencies who provide curation and direction of content, and who know each KOL’s audience and their weight. Numbers are not everything. And numbers are not the same. I think as soon as the money will dry out, we will go back to reality. Do you want to sell a product? Put some effort into it. Do you want to be a real creator? Put some passion into it. Send back to reality, and to zero, anything and anyone else.