A common mistake for any early NFT project (focusing on early ones here) is to put wrong attentions on the millions instead of the thousands. Holders are ambassadors, you want to make sure your holders become die-hearted super fans before anything. What’s the implication? - don’t launch any tokens before that. - don’t launch any mass consumer products before that. Focus on exclusivity It’s very natural to think as a business you need to make revenue day 1 selling tons of products. But I urge any new NFT founder to think differently and re-think abt the lore of NFTs. Focus first on the culture and your 1,000 fans.