GPT-5 launched yesterday. Most people are still waiting in line. We used our API to run our full DTC benchmark over the last 24 hours. I expected to be underwhelmed… I’m shocked. 23 real DTC scenarios. Results: - GPT-5: 0.91 (tied for highest score ever) - GPT-5 Mini: second place, way faster - It crushed product copy, email sequences, strategy, analysis One big drawback: speed. ChatGPT-5 is SLOW. The “is it broken?” kind of slow. Hot take: GPT-5 Mini is the real winner right now. Same intelligence. Better speed. Detailed analysis below 👇