If you need to pay KOLs to announce you're giving away $100k in rewards to top yappers Doesn't that take away the entire purpose of InfoFi?? The truth is that 99%+ of "partnered content" sucks And having 1,000 people making mediocre content about you isn't going to solve this problem In fact, it's going to hurt you - you're now seen as a spammy project I'd bet my livelihood that 5-10 people making meaningful content aligned with your brand will outperform 1,000 InfoFi creators AND it'll cost you a fraction of the price

By the way - 95% of "KOL" content is garbage too, and is almost always undisclosed There's a few ideas we're working on that will address this - it'll be better to "show" than to talk about hypotheticals But it should be exciting stuff