3 years ago I did an interview with DappRadar I was just reading it again, one thing that was standing out when I was speaking about the future of marketing was working with content creators that got: "engaged followers getting behind projects that align with the reason they are following them." For example, content creators within crypto AI working with top crypto AI projects and how important that alignment is for both the creator and the brands. I did completely miss the mark on the future of metaverse/NFT thou, seemed back then like it was going to happen quicker.