Gary Vee has once again made a successful prediction. He is an early investor in Facebook, Uber, and Coinbase. And now he says: "By 2025, spending money on social media for marketing will be equivalent to self-destructive marketing." Here are his 5 predictions for social media and online marketing in 2025: 🧵

The End of Traditional Social Media The old ways of social media are outdated. From 2005 to 2015: Accumulate followers and post content to gain stable exposure. By 2025: A completely unfamiliar new account can outperform an old account with millions of followers in its first video. The important reason is:

The current algorithm has the potential to make anyone go viral overnight. Gary's example? His account has 10.3 million followers: Post 1: 19 million views Post 2: 400,000 views These two posts were published just 3 days apart, from the same account, yet the results are drastically different. And the upcoming changes are even bigger:

The Rise of Platform Specialists This reality may be uncomfortable for some: Most marketing teams are using social media incorrectly. They treat social media as a supporting role in advertising campaigns. However, Gary's perspective is different. Advertising campaigns are just mass products; the real gold mine is the ability to specialize in platforms.