Story is powering the first advertising RWA in mainland China, one of the world’s largest IP markets. Advertising is a $1T industry. With @starbaseacc and the Hangzhou Culture Assets and Equity Exchange, we’re turning high-traffic digital ad space into tokenized assets ↓

This is the first advertising RWA in China and it's backed by: ▪️ a public company ▪️ a state-owned enterprise ▪️ a regulated trading venue ▪️ onchain infra via Story It's compliant, consumer-facing, and a major step toward mainstream adoption of Story’s IP rails in China.

Unlike traditional RWAs (stocks, real estate), this RWA is built on culture and attention. We're making digital ads programmable and tradable, transforming media IP into an investable asset class. It's official: advertising IP is now onchain.