i think having influencer gf evelyn ha post videos about how hard he works won't be effective, bc people are going to judge him for the vacations/life of luxury even if he is working 80+ hours a week anyway my take on the best plan pr wise for ben pasternak: 1) he and evelyn take down all content they have of each other and keep their personal lives offline > people will speculate whether they broke up or not (actually might be bullish and he doesn't have to comment) but all of his public facing comms moving forward will just be of his company > he can just save those moments privately or for close friends > she was famous online for her fashion/lifestyle/family content way before him so it shouldn't affect her content negatively