Ryan Reynolds is the new generation's Steve Jobs. In 2020, Ryan Reynolds bought a struggling level 5 football club in Wales, UK, for $2.5 million. Everyone said he was just a Hollywood star dreaming. But his subsequent actions completely changed the landscape of sports and business…🧵
In 2016, Ryan Reynolds was just an ordinary Hollywood actor. Although he successfully pushed for the release of "Deadpool" (which grossed $780 million), he was still just an actor. In fact, he had been planning a grand scheme behind the scenes to become a business mogul.
Most celebrities are content to be brand ambassadors. But Reynolds is different. In 2018, he bought a stake in Aviation Gin (a small craft distillery). He didn't just lend his image—he became a shareholder and the creative director, infusing his unique sense of humor into the brand.
His marketing talent shone brightly during an event: The fitness equipment brand Peloton released a controversial advertisement. Within 36 hours, Reynolds produced a response ad — featuring the actress from the original ad, portraying her drinking Aviation Gin to drown her sorrows. • This ad quickly went viral • It brought in millions of dollars in free exposure Simply genius.
By 2020, Reynolds had proven his business acumen. Aviation Gin was sold to Diageo for $610 million. He also acquired Mint Mobile in 2019, a company that disrupted the traditional telecom industry with its unique and personal marketing approach. But his next move shocked everyone...
Reynolds and actor Rob McElhenney teamed up to acquire Wrexham AFC — a struggling 5th tier football club located in Wales. Why would two Hollywood stars buy a team situated in a small industrial town in the UK? Everyone thinks they are crazy. But Reynolds and McElhenney are buying more than just a team:
They bought the heart of a community. Wrexham AFC was founded in 1864, making it the third oldest professional football club in the world. The residents of this city see the team as a part of their lives. They are not indifferent owners; they are fully invested.
They produced the documentary Welcome to Wrexham, which drew the world's attention to this tiny Welsh community. They have invested millions of dollars in team facilities, players, and community programs. It's not just business. It is also a kind of relationship building.
Their genuine and sincere actions won over the fans who were initially skeptical of them. They personally attended the matches: • Celebrating victories together • Mourning defeats together • Drinking and chatting with the locals They weren't Hollywood stars here for a photo op; they truly became a part of Wrexham.
The result? Amazing. In April 2023, Wrexham won the National League Championship, successfully advancing to the 4th tier of English football. This is the club's first return to the English football league system in 15 years.
The whole city is caught up in a frenzy. The documentary has gone viral. Merchandise sales around the club are skyrocketing globally. Visitor spending in Wrexham has surged — up 51% in 2022 and another 20% in 2023. The economy of this small town has received a tremendous boost.
The club's valuation has also multiplied several times. Reynolds' actions regarding Wrexham are not just smart business maneuvers. He brings creativity, authenticity, and humor to everything he touches. For example, in 2023, Reynolds sold Mint Mobile to T-Mobile for $1.35 billion:
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Ryan Reynolds is the new generation's Steve Jobs. In 2020, Ryan Reynolds bought a struggling level 5 football club in Wales, UK, for $2.5 million. Everyone said he was just a Hollywood star dreaming. But his subsequent actions completely changed the landscape of sports and business…🧵
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