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Today's video discusses the MCD financial report: high-income groups at McDonald's continue to grow.
Many people ask me if this indicates a downgrade in consumption.
Actually, I haven't thought in that direction, because, for example, Walmart has been emphasizing that they are attracting more middle-income groups for at least two years now, yet the economy hasn't declined. At the same time, COSTCO, which represents relatively high consumption, is still very strong. So my understanding is that among the current consumer groups, low-income individuals are under significant pressure, middle-income is stable, and high-income is strong.
Walmart's Financial Report: The "Stretched" Consumer and a Focus on Value
COSTCO's Financial Report: Value-Driven Spending
Bank of America Financial Report: The Low-Income Consumer is Weakening; Middle and High-Income Consumers are Driving Growth
This should be a good summary, as consumption is driven by the middle and high-income groups.
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