If I had to start a twitter account from 0 and grow it all over again, here's exactly how I'd do it: 1. Pick a good profile picture and name The best accounts have a pfp you can easily recognize Ideally the picture should be a human-like character because it's more relatable and becomes a digital version of you Having bright colours or good contrast will help you stand out on the timeline more Anon pfp > human pfp As for your name, you can use your real name, but a catchy nickname is even better 2. Figure out what you'd love to write about Now it's time to pick a niche Do you want to talk about crypto, NFTs, entrepreneurship, sports, cats, or whatever Ideally you want pick have 2-3 niches that have some overlap and be known as an expert in them These niches will help form your digital personality But don't put too much pressure on this step because I can almost guarantee it will change as time goes on 3. Discover your voice This is the part that will be different for everyone You need to figure out your writing style Are you someone who wants to write long threads filled with research and expert opinions? Or are you someone who enjoys sharing memes and jokes while still adding some educational insight? The choice is yours Just make sure it's a style that is truly you The best personal brands are build when you are being yourself and writing in your own voice 4. Establish your circle The twitter algo works in clusters It puts similar accounts together and shares them to That's why you'll always see a lot of content from a few accounts on your timeline even though you might follow hundreds of people It's showing you a specific cluster You're goal is to get associated with a cluster that fits your niche Build a list of small and large accounts in your niche with a similar style as you From there, your job is to get involved Follow them, engage with them, and make yourself stand out This part takes time but it works 5. Post and engage consistently Now it's time for the fun to begin Try to build a habit of posting and engaging consistently Never be afraid to try something new Every post doesn't have to be perfect It just has to be you 6. Find a groove After posting and engaging for some time, you'll eventually find a groove You'll start to notice that certain types or posts or times of day lead to better results than others Double down on what works And make it apart of your personal brand 7. Don't be afraid to pivot There will be times during the journey that make you want to quit There will be days you don't feel like posting anything This is usually because your interests change and you start forcing yourself to create the content you first decided on Never be afraid to change and do something new It's a natural part of everyone's journey If you aren't having fun and genuinely enjoying creating content, you'll never make it in the long run 8. Be a human being At the end of the day we're all humans We're all coming online to read, write, and connect with each other so make sure you don't lose sight of that Be kind and respectful to each other It'll go a very long way