Exclusive: Startups in the AI race are throwing money at growth. But the result is often "chaos." Roadway, a new startup by veteran Webflow and Notion growth marketer Tim Dalrymple, has launched today with $3.2M in funding and customers like Clay and Decagon to use AI to help.

Even at high-flyers like Notion, attribution of sales back to marketing campaigns can sometimes be as low as 20%. At no-code software developer Glide, head of marketing @SepBaz says he now lives in Roadway to figure out insights like which pages are driving inbound.