"Token is the product" people have been proven correct over and over again this cycle & will continue to be. As a founder, you can't control the token price but you can learn from past projects and implement better practices in real time...that's one advantage to shipping in the second decade of crypto...you get to learn from the experiments of others. Highly recommend founders to place outsized importance on their tokenomics and sustainability in the era of abundant tokens & ever-decreasing attention spans