One of the big upsides of AI Agents for knowledge work is the ROI changes dramatically on a number of things that you couldn’t have done before. There’s tons of work that we don’t do today because we can’t justify the “fixed cost” of getting it going. Almost every new idea becomes a meeting, with follow ups, and more coordination tax. So you, rightfully, prioritize only the highest impact work, and pray that you’ve made the right call on what that is. AI Agents changes the calculus here. The product team can afford to prototype more ideas to see which one is better. The business analyst can comb through more customer data to find a hidden insight. The engineer can build features faster. The legal team can better support smaller customers. The product marketer can run more campaigns or test more messages to reach more customers. Some of these things won’t matter a ton, of course. But many will. And by lowering the cost of trying a new idea, testing a marketing message, or researching a market, companies will start to do far more than before or at least get to their next destination faster.