a common trap I see start-ups fall into is getting stuck making small tweaks / optimizations to a product without core PMF, when what they really need is a big bold swing in a new direction if your W1 retention is 10%, i'm sorry but you likely need to rethink the core product - are you solving the right problem? are you going after the right users? is your technical approach correct? etc fine-tuning the onboarding flow or adding small incremental features usually won't get you to PMF if you don't already have some measure of it unfortunately it's a bit counter-intuitive because culturally we love hearing successful founders tell stories about how they "grinded it out" one feature at a time. but hidden beneath those glossy Forbes interviews is often a tale of pivots and risky experimental bets that seemed crazy at the time be bold, be free to do crazy! don't get stuck in optimization hell - you could have just worked at a FANG company for that 🙂