Signed a 6-figure brand deal last week... crossed $500K in the first 4 months of the year. Which already exceeds my total for 2024. Short-form video is an insane opportunity right now. Here are some things that have made a big difference for me: • Positioning The only thing I prioritize now is crafting my videos to be shared in high-level group chats. A stronger signal is who follows you vs how many. • Management Jake and Doug at Rakugo are incredible. A lot of 20-somethings doing multiple 7-figures on that roster. • 80/20 Rule I try to make 4 high-signal organic videos for every paid partnership. I still think most creators under-index how much trust loss at scale happens when everything is a brand deal. • Organic Love It has been awesome working with the biggest tech companies and fastest-growing startups in the world this year. Most of these relationships began through videos I made covering their updates organically. - Happy to answer any questions or be of help to anyone who might need it. Important to note that brand deals, even though they're incredibly lucrative, are still trading time for money, But I have a baby girl and a son on the way, so being able to creative videos about the things I love with full time and financial freedom for my family has been a real blessing. Last note: short-form video might feel over-saturated, but these brands often have trouble finding creators to fill them. If you have the ability to make good short-form video content, do it!