You WOULDN'T BELIEVE how many reasonable, sharp people fall for phishing scams. Phisherman are getting more sophisticated, and can hit you with an unexpected, scary request that you've never seen before. A great way to be prepared is to SEE the patterns and recognize them.

I just got my @worldcoin ID, confirming that I am, in fact, human, disappointing many who assumed I am some kind of advanced lifeform

6 phishing schemes to watch out for... ⤵️

create more than you consume: a useful heuristic

Only Scott could (1) answer this question and (2) capture the answer's essence in a haiku

Make the ad economy work for you!

Alignment. Clarity. Tradeoffs. Dependencies. Who’s doing what? When? What does it cost? How will you measure it? 🤔 Simple questions when running a startup — but not easy to answer. Especially for founders, who face plenty of things they can’t control: markets, regulation, macro noise. What can you control? Execution. 💪 That’s where operating plans come in — they turn your big vision into a concrete, accountable roadmap. 🗺️ In this post, I share: - Four pillars of a good operating plan - Common mistakes to avoid - Practical budgeting tips (yes, including zero-based budgeting) - How to match your plan to your company’s current mode Creating a plan doesn’t have to mean drowning in paperwork or meetings. But you do need one. And you do need a handle on your runway. Happy planning! 😁

In a conversation with someone who only recently moved to Vermont, I had to gently correct them about cow breeds.

Shipping a project is the best. The best.