The path to grow as a creator Here’s the guide I’d follow if I had to start over again: From 0–2,000 followers Pick a niche you care about. Not too saturated, but still interesting enough to get attention. Kaito/InfoFi, for example, is crowded. But maybe there’s a smaller leaderboard worth jumping on. Look for new ecosystems you love and believe could have hype in the future. Be a reply guy, nobody knows you yet, so even great content won’t get views on its own. Grab attention with smart, funny replies. Post memes, talk like you, join spaces. At the same time, share interesting content so people have a reason to follow. From 2,000–10,000 Become the voice of your niche. Be the creator others, big and small go to for news, insight, and content. Your own voice will start to form here. From 10,000–20,000 You’re no longer “small.” If your niche is still booming, ride it. If not, expand. Join more conversations, talk about what’s trending beyond your niche without losing the style that made you grow. In a social media feed full of AI, being yourself is your real opportunity . 20,000+ You’ve built an audience. Now experiment with everything. Try new formats, new angles, things that excite you and your followers. Being a creator is a long game. Don’t forget to enjoy it.

A new chapter begins. @IglooInc has launched @IglooAPAC, a new arm to grow Pudgy Penguins across APAC. With it, we’re uniting all local communities under one @PenguAsia banner. Why Pengu? Because in Asia we connect through culture, not just language. Pengu is our symbol of joy, identity, and belonging. A character for the memes we make, the worlds we build, and the stories we share. 🐧