Biggest learning from this successful Billboard ads experiment (huge implications for web3 games growth): Landowner ads dramatically increase incentive alignment between Landowners, @pixels_online & @Ronin_Network. Meaning billboards can drive major long-term growth for Pixels. How? 1. Landowners rewarded for their traffic, meaning 2. They’re incentivized to generate more traffic, so 3. They build great land experiences and onboard new ppl into pixels just to drive more traffic to their lands, suddenly 4. Landowners are doing the growth & marketing work for Pixels… Sound familiar? It’s exactly the same way the internet grew. Digital property owners (websites) did the hard work of onboarding new internet users b/c they were rewarded for generating traffic on their pages.